Social media marketing (SMM) campaigns aim to gain website traffic or attention through social media sites. Social media marketing focus on creating content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth is any statement consumers share via the Internet about an event, product, service, brand or company. When the social media message spreads from user to user it resonates because it appears to come from a trusted, third-party source, and not from the brand or company.
Some Of Our SMM Campaigns
Speech Therapy Facebook Marketing
Social Media Designs
Social Media Marketing Purpose
One of the main social media marketing purposes is to employ social media sites as a communications tool that makes the companies accessible to those interested in their product and make them visible to those who have no knowledge of their products. The companies use social media to create buzz, learn from and target customers. It’s the only form of marketing that can finger consumers at each and every stage of the consumer decision journey!
Social Media Marketing Benefits
Marketing through social media leads to a strong Google organic search — 7 of the top 10 factors that correlate with are social media dependent. In other words, the more active brands are on social media, the more they show up on Google searches.
Social Media Platforms
Twitter, Facebook and Google+ have the largest amount of monthly users. But the visual media sharing based platforms garner a higher interaction rate, have registered the fastest growth and have changed the ways in which consumers engage with brand content. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly.
Social Media Marketing Advantages
Traditional media are often cost-prohibitive to many companies, while social media strategy does not require huge budgets. As most social networking sites can be used at no cost, companies use platforms like Facebook, Twitter, YouTube and Instagram in order to reach audiences much wider than through the use of traditional print, TV, or radio advertisements at just a fraction of the cost. That is why these days a substantial percentage of company-client interactions are being carried out over online platforms with much higher visibility. Through social media platforms customers can post reviews of products and services, rate customer service and ask questions or send concerns directly to companies. Thus social media marketing is used by businesses to build relationships of trust with consumers.